Task 4 – research into Kinetic typography

Motion Graphics has developed into the realm of digital media and draws influence
from both animation and graphic design. A study of the history of Motion Graphics
reveals, for example, early work by Saul Bass in creating film title sequences.
Typography provides a pathway into the complex world of contemporary Motion
Graphics, and by using existing typographic font elements and animating them to a
soundtrack it is possible to experiment with many aspects and dynamics of motion and
emotion.

THE TASK
Use and develop your knowledge of After Effects to generate a sequence of no less
than 20 seconds in which kinetic typography is used to accompany and enhance a
soundtrack featuring voice. 

History of Kinetic typography :

In fact, the first known use of kinetic typography appeared
in film – specifically, Saul Bass’ opening credit sequence
for Hitchcock’s North by Northwest [Bass59] and later
Psycho [Bass60]. This work stemmed in part from a desire
to have the opening credits set the stage for the film by
establishing a mood, rather than simply conveying the
information of the credits. Use of kinetic typography is
now commonplace for this purpose, and is also very
heavily used in TV advertising where its ability to convey
emotive content and direct the user’s attention is generally
a good match to the goals of advertising. We believe that
if it can be made accessible via good tools, the power of
kinetic typography can also be applied to benefit other
areas of digital communications

http://kinetictypography.dreshfield.com/

http://johnnylee.net/kt/dist/files/Kinetic_Typography.pdf

Saul Bass

Saul Bass was one of the “greatest graphic designers of the 20th century. He became known for designing brilliant animated sequences for motion pictures. In his 40+ year career he did work for the best Hollywood movie makers including Otto Preminger, Alfred Hitchcock, Stanley Kubrick and Martin Scorsese just to name a few.

He did work for numerous movies, including classics such as Psycho, Casino, West Side Story, Anatomy of a Murder and dozens of others. He won numerous awards, including an Oscar in 1969 for best documentary for “Why Men Creates.””

http://www.saulbass.net/

The website below explores what exactly motion design is :

http://motion-plus-design.com/english/

Kinetic typography can be used to enhance historical speeches and make them have a greater impact on the audience, as well as give them a clearer understanding of the underlying meaning.This can be shown in the example below of Charlie Chaplin’s ‘ The great dictator’.

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