Ideas and Research

With my first ideas, there are some components I need to take into consideration such as how I am going to show surgery without being too graphic that it would put off my target audience of 18-30 years. There are two main images I would like to portray, the shape of the human body, and the idea of the surgical tools used when removing the percentage of fat from their bodies. I would like to present this in a double page spread that you would find in a magazine. However i need to think of the sort of vectors I would use to build these shapes.


Service design aims at designing services that are useful, usable and desirable from the user perspective, and efficient, effective and different from the provider perspective. It is a strategic approach that helps providers to develop a clear strategic positioning for their service offerings.

Use of Gestalt Principles in my work;

Familiarity is one of the Gestalt Principles of Perception and, unfortunately, one of the weakest principles.  As I’ve illustrated in my narrative, even if the audience is completely familiar with the images and symbols used, the message can become muddied when the principle of proximity is not used correctly.  By effectively applying the principles of perception to your infographics you can achieve pragnanz, the perfect clarity of your message.

This website has some ideas I need to think about when I am creating my specific shapes and showing the images I want to perceive.

Figure 4 shows a selection of the pre-attentive visual attributes that can be used to encode data, as detailed by Colin Ware inInformation Visualization: Perception for Design. Stephen Few states that only a handful of these are attributes that we naturally, and universally, interpret as quantitative. Of those, length and two-dimensional location are perceived more precisely than other attributes. For example, with length, we perceive a clear scale that corresponds well with objective measurement: bigger is ‘more’ and smaller is ‘less’. By contrast, with shape, we cannot say whether a circle means more or less than a square without the introduction of an artificial scale using a key.

Gestalt the 6 Elements

explore the perception of relationships in data, usually best presented by the structure and grouping in visualizations. In Figure 4 we can see that pre-attentive attributes that are not perceived quantitatively are effective at differentiating, i.e. grouping. However, rather than focusing on individual shapes we can use for grouping, we shall consider patterns, the pre-attentive perception of which has been captured in the Gestalt laws of perception.

Some of the more important gestalt principles include:

  • Similarity — Similar objects are often perceived as a group.
  • Continuation — Continuation occurs when the human eyes follow the direction from one object to another, perceiving separate objects as one.
  • Closure — When gaps appear between shapes, people tend to mentally close those gaps and form a perception of a whole object.
  • Proximity — Objects placed close together are often perceived as a group.
  • Figure and Ground — Different shapes that are formed by the foreground (figure) and background (ground).


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