The outcome- Development and realisation

After creating my first poster i was not happy with the outcome and felt it did not meet any of the criteria I had researched into, therefore started again with a clear agenda to create a hospital environment.

The two countries I have represented on my Obesity poster are UK and Norway, as after conducting research it transpired they were very different in the rates of Obesity. I have set my information up in what is meant to be an operating room and used basic shapes and the use of the ‘nodes’ in Ikscape to transform the shapes. There is two body shapes, the surgeon and the patient, and then a prominent liposuction machine being used. I have used circles filled with a neutral colour to represent the fat cells and then the rest of the poster is filled with neutral blues mainly to represent the hospital. I have used a heart-rate monitor to represent some statistics of ‘health costs’ and a ‘2020 forecast’ to keep the theme relevant. For the other statistics I have represented them on a clipboard with the flag of the countries on them with the statistics of BMI and Age in conjunction with the percentage of obesity.

I am happy with some aspects of my poster, such as the colouration used and the obvious body shapes I was able to create. I think I have been able to meet the criteria to make sure that it would be suited to a target audience of 18-30 years of age without being too graphic that it would not be appealing. I have been sure to use objects signs and symbols which should be easily linked to the surgery aspect of my poster.

Areas I could improve would be the quality of the poster, being new to Inkscape I found it difficult to know which tools would be best to use to make my pictures clear and often took a while to create the ideal shape I was looking for. I also found it difficult to find relevant data to use in my poster. Also I do not think there is enough information to make the data I have chosen clear.

This was my final Outcome.

attempt 2

Layout research

For my poster I like the idea of using a similar layout to a double page magazine spread, sticking to my theme of obesity in relation with surgery or NHS costs I need to present my ideas so they are easily recognised however not to graphic that it would be offensive to my chosen target audience of 18 to 30 year old. To do this i might have to make my idea come across through a more abstract approach rather than literal, I need to think how I can portray surgery using basic shapes and mainly neutral colours.

Some very interesting takes on this topic could be some of the following photographs, although I am not sure I will have enough time to create this very complex layout, however they are very inspirational and beautifully created photographs which combine vector graphics.

A helpful website I have found which give simple tutorials into using Inkscape which will be a helpful reference when using Gestalt principles to construct my ideas into a highly visual based double page spread.

experimentation & research

body circlesimage4805drawing 3image6738

Using Inkscape I explored different ways in which I could make up a basic body shape which would be easy to identify. I think the best one to use for the obesity poster would be the circles possibly in conjunction with the swirls because they can portray a similar shape to the cells of fat present and I can effectively mutilate the size and shape of them to show different body sizes. However I do not think having the objects grouped so closely together is a good idea and may choose to just use a plain body outline and then have something inside the body such as a graph with my ideas which I experimented with below.

fat man first attempt

I think this is a better layout to consider, I used some further image research and recreated this from the following photograph which I found on shutterstock.


I have also found some other photographs I will take into consideration when picking the layout of my A2 poster and working out which shapes to use to recreate similar images.

stock-vector-obesity-related-diseases-info-graphics-198601994 ???????????????????????????????????????????????????????????????????????????????????????? heartrate-monitor Smart-Lipovac uk-obesity ??????????????????????????????????????????????????????????????????????????????????????;_ylu=X3oDMTBxNG1oMmE2BHNlYwNmcC1hdHRyaWIEc2xrA3J1cmwEaXQD/RV=2/RE=1421017398/RO=11/;_ylu=X3oDMTBxNG1oMmE2BHNlYwNmcC1hdHRyaWIEc2xrA3J1cmwEaXQD/RV=2/RE=1421017473/RO=11/

Ideas and Research

With my first ideas, there are some components I need to take into consideration such as how I am going to show surgery without being too graphic that it would put off my target audience of 18-30 years. There are two main images I would like to portray, the shape of the human body, and the idea of the surgical tools used when removing the percentage of fat from their bodies. I would like to present this in a double page spread that you would find in a magazine. However i need to think of the sort of vectors I would use to build these shapes.


Service design aims at designing services that are useful, usable and desirable from the user perspective, and efficient, effective and different from the provider perspective. It is a strategic approach that helps providers to develop a clear strategic positioning for their service offerings.

Use of Gestalt Principles in my work;

Familiarity is one of the Gestalt Principles of Perception and, unfortunately, one of the weakest principles.  As I’ve illustrated in my narrative, even if the audience is completely familiar with the images and symbols used, the message can become muddied when the principle of proximity is not used correctly.  By effectively applying the principles of perception to your infographics you can achieve pragnanz, the perfect clarity of your message.

This website has some ideas I need to think about when I am creating my specific shapes and showing the images I want to perceive.

Figure 4 shows a selection of the pre-attentive visual attributes that can be used to encode data, as detailed by Colin Ware inInformation Visualization: Perception for Design. Stephen Few states that only a handful of these are attributes that we naturally, and universally, interpret as quantitative. Of those, length and two-dimensional location are perceived more precisely than other attributes. For example, with length, we perceive a clear scale that corresponds well with objective measurement: bigger is ‘more’ and smaller is ‘less’. By contrast, with shape, we cannot say whether a circle means more or less than a square without the introduction of an artificial scale using a key.

Gestalt the 6 Elements

explore the perception of relationships in data, usually best presented by the structure and grouping in visualizations. In Figure 4 we can see that pre-attentive attributes that are not perceived quantitatively are effective at differentiating, i.e. grouping. However, rather than focusing on individual shapes we can use for grouping, we shall consider patterns, the pre-attentive perception of which has been captured in the Gestalt laws of perception.

Some of the more important gestalt principles include:

  • Similarity — Similar objects are often perceived as a group.
  • Continuation — Continuation occurs when the human eyes follow the direction from one object to another, perceiving separate objects as one.
  • Closure — When gaps appear between shapes, people tend to mentally close those gaps and form a perception of a whole object.
  • Proximity — Objects placed close together are often perceived as a group.
  • Figure and Ground — Different shapes that are formed by the foreground (figure) and background (ground).

Ideas and Research

After completing some basic research and selecting my ideas of ;

  1. 2 countries to compare (high vs low rate of obesity)
  2. Surgery/ hospital operating theatre as my main theme in the poster
  3. Looking at the cost of Obesity/ forecast

I then have created some mind maps and conducted some relevant image research into my selected topic, looking at my audience, the layout and what sort of statistics I want to represent.Image (2) Image (3) Image

Websites for images used-

Using Inkscape

doll 1

To create this Kokeshi Doll I followed the steps on the following website using the free programme Inkscape.

By using this technique I can develop the skills I have learnt and apply them to my Development and Realisation task to create my A2 poster on my chosen subject of obesity. At the moment I think I will use a simple body shape to represent the idea of surgery in conjunction with obesity. I can also use the skills to create a surgeon and also the tools they will be using, furthermore I can create some basic cell shapes to represent fat so that it is not to literal towards my target audience.

Development and Realisation

‘The emphasis in this assignment is not on data collection so do not spend time gathering data unless it is simple and easily accessible. Instead identify data you can source and use which you potentially see as interesting to visualise.’  Whilst having these assessment criteria I have chosen to focus on just two countries to compare whilst using obesity as the main element, I would like my layout to primarily represent the surgery aspect of my chosen topic.

As we are not allowed to present these ideas with the use of supporting materials like text or verbal explanation I need to think about how these ideas can be clearly represented with only the use of vector graphics. To do this I have started to conduct some research; this website is a showcase of information graphics and also shows pieces that have won awards. I have been previewing some which could be relevant to the idea of Obesity and in turn this has given me some insight into how i may present my piece of work. Below are some of my favourite examples, although they are not all relevant I like the choice in layout and the way they have used a mixture of images in conjunction with minimum stats and words to make the subject matter clear.

Development and Realisation

For my new project I will need to have a look into my chosen subject and create a digital poster to represent the subject purely through visual aspects. At the end of this six week project I will present this work and my thought process through a critique to my group. The unit will introduce me to the theory and practice of communication and information design. In addition it will enable me to develop skills in research, understanding, interpretation and planning of information.

The most difficult part of this task I believe will be the thought process in creating my final graphic which
should aim to communicate without the need for excessive text and should be comprehensible to
others regardless of their cultural background or belief system.

My first ideas would be to concentrate on one of the following subjects

1.What is the fattest country? Visually compare obesity statistics for a number of countries e.g. the
European Union (see obesity – adult prevalence rate data at The World Factbook:

Mexico has now become the world’s fattest country with a 32.8 percent adult obesity rate, surpassing United States’ 31.8 obesity rate, according to a study released, June by the United Nations Food and Agricultural Organization (FAO). About 70 percent of Mexican adults are considered to be overweight.

The country has arrived at this situation due to its inactive lifestyle, less manual labour, industrialized agricultural production, rising incomes and bad eating habits. As a result, the majority of the racks in the clothing stores are filled with plus sizes.

Read more:

2.What is your social network? Visualise your Facebook social network using Facebook’s classification of close friends, family and acquaintances.


Looking into Facebook, although I have a family tab I have not bothered to set up any close friends or acquaintances as I have always had easy access to my friends pages, however with the task I would be sure to set these up and then look at ways I could represent this in my Critique.

  It is important if i am looking to do this subject to realise just how dependent people are on social networking and the time spent on it in a day so i can represent my ideas in an unique and relevant form that will really engage peoples ideas and how they use this form of communication. The idea of a timeline makes the social networking site become more than just a way of connecting with friends and family but also a way to look back into what you have done mainly through the use of pictures you may have documented to link to a particular memory, for example birthdays and Christmas.